PPC in competitive markets

Description

Video 30 minutes + PDF Slides

In this video Matt Umbro (Hanapin Marketing / PPCHero) shows a success story linked to the restructuring of an account in a hyper-competitive industry in the US (that of legal services). In the video you’ll find the basic settings of the account, the criteria to create landing pages and general communication strategies followed.

Matt Umbro

Matt is a Senior Account Manager in charge of Community at Hanapin Marketing. He specializes in eCommerce projects promotion and client relations, while also overseeing content production for PPC Hero Blog (one of the most widely renowned vertical sources in online advertising industry). He is also the founder of PPCChat, a weekly Twitter chat where industry specialists discuss, analyze and debate various PPC topics using the hashtag #PPCChat.

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