Persuasion + CRO = Success (4h)

Description

Video 4h + PDF Slides

Topics

Knowing how to be data-driven and run experiments in a valid way is not enough for you to outperform your competitors’ growth. The winner in your market will be the one that boosts his online persuasiveness the quickest!

Bart & Ton will teach you how to be data driven and apply the FACT & ACT optimization cycle, but as peculiar as it sounds, the better you are at influencing your users’ mostly subconscious brain processes, the higher your growth curve will be.

So in this Master Class, we will spoil you with mind blowing scientific insights about your customers’ brain. We will learn you how to apply these insights in a continuous optimization culture and make sure you are not going to make the mistakes that your competitors are making in growing their business.

You will learn:

• The way your users’ brain works while making decisions
• 20 Pragmatic Persuasion Techniques to apply on your own digital efforts
• How to outgrow optimization, and achieve exponential growth

Why to view this video seminar

Bart and Ton are both listed on the newest top 25 most influential CRO experts list by PPC Hero. Together they have over 30 years experience of optimizing online channels. Their company is the most successful contestant in WhichTestWon history with 9 awards in one year (of the 30 awards available). Bart and Ton educated among others people from Google, Booking.com, T-mobile, Ebay and ING.

Their magic is in combining data & psychology in online optimization. They only host this 1 day masterclass a couple of times a year. Last year they were always rated 8 or higher in a 1 to 10 scale when they presented in London, Berlin and Las Vegas. This year you could follow their masterclass in Austin, again Las Vegas and Utrecht, the Netherlands, but also in Bologna! So outsmart your competitors and signup for this class, before it’s sold out!

Video Preview

Reviews form past participants

This Master Class is a perfect blend of gathering knowledge, understand how it works, and then apply it. This training is truly an eye-opener: You’ll look totally different at your customer and you’ll understand how you can apply this newly acquired knowledge

Dorine Saes, while working at the internet department of Rabobank (largest financial institution in the Netherlands)

Highly recommended for anyone interested in the combination of psychology and conversion optimisation! This you do not want to miss!

Annemarie Klaassen, while working at the internet department of Kras.nl (owned by TUI – no.1 travel company in Europe)

The best, quickest and most effective way to learn about the workings of our brain and a matching range of techniques to measurably grow online

Roald Tichelaar, while managing the eCommerce department of TU (largest technical wholesale company in the Netherlands)

Who are Ton Wesseling & Bart Schultz

Ton Wesseling

One of the most renowned European CRO experts, he founded Testing.Agency and Online Dialogue (which works with customers such as Booking.com or ABN AMRO and won more awards in the history of A/B testing at WhichTestWon than anyone else). He created the most visited dutch blog on Analytics and Conversion Rate Optimization (webanalisten.nl), organizes many events (Conversion Hotel, Online Optimizers Meetups, etc.) and regularly speaks at many international events.

Ton in the A/B-testing panel with Peep Laja and Michael Aagaard at the Call to Action Conference in Vancouver – Canada

Bart Schultz

Senior Online Strategist, Conversion Optimizer & Managing Partner for Online Dialogue (which has clients such as Booking.com or ABN AMRO and has won more awards in the history of A / B testing on WhichTestWon than anyone else). He is a behavioral economist specialized in consumer psychology, defining himself a persuasion professional (or neuro-fanatic). He contributes to various blogs (including his own wheel-of-Persuasion.com) and speaks regularly in many international events.

Bart presenting at Conversions @ Google in Dublin – Ireland

Warranties

Satisfied or Retrained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value (limitations apply).

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.

High Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format (look at some examples).

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