Description

Video 30 minutes + PDF slides

Personalisation & Customer Lifecycle

Deriving insights from data to understand user behaviour through the customer lifecycle, and pinpointing areas of opportunity through our audience personalisation frameworks, we were able to create bespoke experiences for users at different points in their journey. Smashing targets, with over 9% uplift in conversion rate.

This video is ideal for those who want to understand how to optimize CRO test execution.

Who is Shahina Meru

Shahina is a Senior Conversion Rate Optimisation Manager at Merkle Periscopix, with a decade of experience in CRO, analytics and web development. With a strong focus on consumer psychology, data and user experience, Shahina has been working with a multitude of clients across verticals to drive successful digital optimisation strategies. She’s a regular industry speaker at events such as SMXL Milan, Ecommerce Conversion World, and Conversion Rate Analytics & Product Talks 11.

& Megane Bellod

Specialising in Digital Marketing, Megane, Senior Conversion Rate Optimisation Manager at Merkle Periscopix, has played a vital role in providing a strategic steer on clients’ optimisation programs. Working with clients across all industries, she has the know-how to take the insights that matter, activate the data and drive successful optimisation strategies.

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Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2019 speakers).

High Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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