Video 30 minutes + PDF slides
Optimizing by entities instead of keywords
In this video, Florian Nottorf introduces a new approach, developed together with AdSoul, which allows you to determine offers not on the basis of the performance of the individual elements of the account hierarchy, but on the basis of the performance of the individual entities of the respective keywords. .
Who is Florian Nottorf
Co-founder and co-CEO of ABOUT YOU daughter company Adference, an AdTech company that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution.
He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 36.
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