Video 30 minutes + PDF slides
Online & Offline in Location-Based Ads
When you’re advertising an online store, physical stores are usually neglected. In this case study, shoe retailer Zumnorde used location data and local inventory data to customize ads, resulting in more foot traffic and higher conversion rates overall.
This video is ideal to understand how to promote brick & mortar point of sales networks.
Who is Martin Roettgerding
Head of Search Engine Advertising in the German SEM agency Bloofusion, he has been included for two years in a row in the list of 10 world’s most influential international PPC experts by PPCHero. He speaks frequently at industry events, collaborates with various blogs and has revolutionized the way of doing shopping campaigns of many advertisers with an innovative strategy revealed in 2014. He occasionally writes on his blog PPC-ephipany.com, but when he does it is always to say something significant.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2019 speakers).
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