Video 1h and 30m + PDF slides
Metric Insight for Conversion Journeys
Setup and analysis of key metrics to understand where users lose their way on the conversion journey. Examples of additional measurement and tips to set these up using Google Analytics and Google Tag Manager. With a measurement plan in place I will then explain how to apply this to the shaping and testing a clear proposition to drive users to the objectives. Your landing page (and next steps) are where you build interest, desire and ultimately action. What to consider, What to measure, Why there is no one single “right” way, How to tailor your approach depending on your audience, your proposition and your campaign objectives.
Tim Stewart is a highly experienced conversion optimization and analytics professional with over 21 years’ experience in sales and marketing, 18 of which specialized in digital. Currently working for leading optimisation platform SiteSpect and trsdigital, his own business optimisation consultancy. He regularly speaks at the most important web marketing events in Europe and holds training sessions for his customers. His on field experience ranges from large multinationals to small & medium companies.
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