Slide PDF + video 30 minuti circa (112Mb)
In this video Riccardo Manfrinato (fullPlan) shows an extreme case of automating the management of an AdWords campaign linked to an E-Commerce site with several thousands of products.
To automate is sometimes the only way to manage complex campaigns such as those needed for merchants with a lot of new products or references changing their status frequently (from available to out of stock). In these cases, a series of automated tools based on AdWords API and scripts can be vital to save management time for high level optimisations, always maintain a full control of the situation without needlessly complicating your life.
He has been a SEM specialist in the Google Italian Team for 15 months and previously he started very young his marketing specialist career in Dimension Data corporation, immediately after graduation in Marketing, Corporate Communications and International Markets achieved in 2010. Nowadays he is the SEA team leader in Full Plan (formerly Sems), one of the most renowned Italian SEM agencies and manages national and international first dimension accounts.
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