PDF slides + video 30 minutes (132Mb)
In this case, Alessandro Agostini (CEO of Bruce Clay Europe) shows a special case of promotion of a tourist service targeted to high-spending international businessmen.
In particular, the case story is about supercar (ferrari, lamborghini, etc..) rental at European level. During the presentation we will see how the budget was distributed, all targeting techniques used both at keywords selection level and match types, georeferencing and hours/days of the week to be favored and why.
This case history was the second more voted by ADWEXP14 participants.
Bruce Clay Europe director since 2009, teaches in several renowned Italian Business Schools. He wrote “Finding Customers with Google” and “Your reputation on Google and social media” for Hoepli.
He has over 10 years of experience in digital marketing having held positions at companies such as Ferrero International, Italian Campari and Bolton Manitoba.
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