Video 30 minutes + PDF slides
Local PPC to Conquer Bad Reviews
In this case study by Navah Hopkins you will learn how a local company in the legal sector has harnessed the power of reviews to increase conversions and leverage more powerful markets to power business success.
Who is Navah Hopkins
Director of Paid Media at Hennessey Digital, Navah Hopkins was part of the Customer Success and Thought Leadership teams at WordStream.
She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations.
When she’s not working with clients, she shares lessons learned through international conferences, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers and likes to pay it forward by mentoring future marketers at local universities.
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