Description

Video 30 minutes + PDF slides

LinkedIn Ads for B2C in Financial Services

In the case story we will see how we made the initial assessment of feasibility, which ad types, goals and target segments we have chosen at the beginning. Then we will go through how we monitored performance, optimized campaigns and scaled them in the last 12 month (spending 150.000USD and obtaining an average of 40USD per lead and 507 different funnel level conversions). Which different ad types we used in 23 offers, how they performed and what worked the best. We used very interesting targeting approaches and now we have more than 500 targeting segments.

Who is Kristine Sergejeva

Kristine Sergejeva is the Founder and Senior Consultant at SmartB2B – The Art of LinkedIn. She has 20+ years of expert/managerial experience in international, EU and national level marketing and communications. Her specialisations are LinkedIn (LinkedIn Strategy, LinkedIn Organic and LinkedIn Advertising, Lead Generation and Social Selling, LinkedIn Page and Profile Optimisation), B2B Marketing and Account-Based Marketing (ACB).
Kristine has been providing presentations and training on LinkedIn at different international events and her LinkedIn marketing project for Digital Procurement World (Germany) got a Silver Award at LinkedIn Marketing Awards and qualified as the best new conference at Conference Awards 2020.
She is also passionate about philosophy, ethics, justice and human rights and calls herself a convinced anti-amateur.

Video preview

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