Video 30 minutes + PDF Slides
In this video Kristina Baus (Performics) shows us a number of interesting statistics about online shopping peak periods in Europe and in the world (black friday, cyber monday, etc.) and explains the Hewlett Packard’s strategy for their Official online shop worldwide, suggesting a number of optimization strategies valid for campaigns in many different sectors.
EMEA Business Director at Performics UK, a performance marketing unit of ZentihOptimedia, she joined Performics after spending 3 years as Head of Biddable media at Teradata Interactive, where she managed a team of digital marketing executives. Prior to Teradata, she worked for Google Ireland, where she was managing key clients and agency relationships in Adriatic region. Kristina was shortlisted by Google and The Drum as one of the top 10 women working in paid search in United Kingdom in 2015.
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