Description
Video 30 minutes + PDF slides
Lead + CRM = Jackpot!
A case study that won second place at the 2025 Caesar Awards, in which Alberto Mari, Advertising Team Leader at TWOW and expert in Google, Meta and TikTok Ads, shows how the integration between Google Ads and CRM can transform a lead generation strategy, shifting the focus from quantity to quality, thanks to advanced tracking and smarter use of data.
Who is Alberto Mari
He worked for many years as an Advertising Specialist, on Google Ads, Meta Ads, Tik Tok Ads, Spotify Ads, focusing as much on account performance as on experimenting with new advertising platforms. Today he is Advertising Team Leader at TWOW.
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