30minutes Video + PDF slides
The dating principle
There are many parallels between how you should treat your landing page and your first dates. At least: if you want either of them to end in a successful relationship.
Built around 10 universal but often forgotten conversion principles, Karl gives more than 20 examples of AB-tests that illustrate how you can sell more and convince your visitors using these principles.
And yes, you can use these tips for dating too. But be aware: Karl is a user research and conversion specialist. Not a dating expert.
According to PPC Hero he is the 3rd most influential Conversion Rate Optimizer worldwide. Head of Marketing at AGConsult, he has been in the digital business for more than 15 years, working for customers like C&A, Coolblue, Vandenborre, Hubo, Telenet, AXA, Mobistar, Belgium government, Microsoft, Daikin, Tui, Thomas Cook, etc. He is also a world known speaker on the topic and large company educator and in 2016 received the nomination for best UX comedian of the year 😉
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If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2017 speakers).
High Quality Audio-Video & Slides
All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format (look at some examples).
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