PDF Slides + 35 minutes video (52Mb downloadable file)
AdWords is an extremely powerful platform, but very complex too. It is often difficult to figure out which improvement margins has an account. After over 10 years of experience in managing campaigns with every budget (and the organization of three editions of ADworld Experience) Gianpaolo has built a solid procedure, simple but very powerful, to check the degree of optimization of any AdWords account.
Considering as Given the structure of your campaigns, this procedure allows you to check:
- Efficiency (are you buying clicks at the lowest rates possible?)
- Effectiveness (are you buying the right clicks?)
- Coverage (are you buying all the right click you can?)
These checks can be carried out in minutes and allow you to understand immediately the quality of optimization work done so far, both for small campaigns and “monster” ones, with thousands of keywords or placements.
AdWords certified partner since 2005, he contributes to several PPC industry blogs (StateofDigital, theSEMPost, PPCHero, etc.) and speaks regularly in international SEM events (SMX, BrightonSEO, PPCMasters, etc.). In 2012 he created ADworld Experience, now one of the top 3 world’s largest PPC events. He works as AdWords & Conversion Rate Optimizer freelance professional and is developing PPCPM.com, an AdWords performance free monitoring tool (in free beta).
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.
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