Description

Video 30 minutes + PDF slides

Is Click Fraud Something to be worried about?

In this case study for VEON (a NASDAQ-listed global provider of communications services), the two co-founders of Honest Metrics will give an overview on how fake traffic was impacting the site’s performance and what were the results after adopting their tool.

Who is Igor Lebedev

Igor Lebedev, as the founder and managing director of Horse21Pro, the company’s growth to operations in 15 countries. During this time, he identified the problem of fake traffic that was interfering with many major travel companies. This is also where the idea of Honest Metrics comes from.

Who is Frederick Smits

After Studying finance in Maastricht, Frederik helped built the Dutch market for SumUp, a unicorn FinTech company, as well Quandoo, a restaurant-reservation platform.

Frederik also has a keen interest in Data Science and has applied machine learning algorithms in various projects, such as cryptocurrency analysis and CareerTeam, an executive search company.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at last edition’s speakers).

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