Video 1h and 30 minutes + PDF slides
Integrating Facebook Ads into a Multi-Channel Strategy
How to plan out strategic multi-channel campaigns to drive prospects all the way through the customer journey:
Which data points to analyze when planning multi-channel campaigns
How to map campaigns to the funnel
How to determine which Facebook campaigns to use for different goals
How to integrate multiple campaigns into one overarching strategy
How to analyze the data to identify what’s working and what isn’t
Who is Amy Bishop
Web marketer di lungo corso con una serie di successi nella costruzione di strategie di marketing integrate in diversi settori, a partire da start-up fino ad aziende della Fortune 500.
Contribuisce regolarmente a Search Engine Land, Marketing Land, The SEM Post, PPCHero, The Clix Blog e SEMrush Blog. Parla regolarmente a SMX, HeroConf, Utah DMC, State of Search e a molti altri eventi minori. Prima di diventare una consulente a tempo pieno, è stata direttrice del marketing digitale presso ZirMed, Clix Marketing, account supervisor presso Hanapin Marketing e account director presso DAC Group.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2019 speakers).
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