Description

Video 30 minutes + PDF slides

Inspiring CRO case studies you need to test

In this presentation, you will learn about several amazing Conversion Rate Optimization (CRO) A/B test case studies that will encourage you to reevaluate your advertising framework, see the true results, and get inspiration on how to apply the results to optimize the success of your ads.

Who is Deborah O’Malley

Deborah unknowingly ran her first optimization study at the tender age of 8 when, for her grade school science experiment, she cut out different shapes and colors of construction paper, posted them on a board, and asked people which version they saw first.

Fast forward many years later, Deborah pursued a master’s of science degree, specializing in eye tracking technology.

Her research findings have been published in six prestigious peer-reviewed journals and are a source inspiration for many digital marketers, worldwide.

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.

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