Improving ROAS with data

Description

Video 30 minutes + PDF slides

Improving ROAS with data

In this success story, Anni Salo, CEO of Tracklution and data accuracy specialist for digital advertisers, shows how correcting tracking can radically change campaign performance. Using examples from e-commerce, SaaS and lead generation companies, she explains how to move from chaotic monitoring to a data-driven decision-making system without touching on creativity, with a key lesson on how data truly drives growth.

Who is Anni Salo

Anni Salo is the CEO of Tracklution, a fast-growing SaaS platform specializing in conversion tracking and data accuracy for digital advertisers. With over a decade of experience in performance marketing and analytics, Anni has helped hundreds of brands and agencies improve their PPC performance and ROAS. Anni bridges the gap between marketing and tech, delivering practical, no-nonsense insights that give businesses real, actionable strategies to win in digital advertising.

Video preview

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