Description

Video 30 minutes + PDF slides

How Value Rules Drove More Sales

A real-life case of Frederick Vallaeys, Co-Founding CEO of Optmyzr, where he got better results from smart bidding by using value rules to teach machines what we really care about.

Who is Frederick Vallaeys

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist.

Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at last edition’s speakers).

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