GAds & Feeds: Examples of Advanced Setups

Description

Video 30 minutes + PDF slides

GAds & Feeds: Examples of Advanced Setups

Valeria Cipolletti and Gabriele Benedetti explore advanced strategies for optimizing Google Merchant Center feeds. Using practical, real-world examples, they explain how specific feed behaviors and parameters affect campaign performance. This session offers hands-on insights and implementation tips for marketers who want to get the most out of their Shopping Ads through smarter feed management.

Who is Valeria Cipolletti

She has been working in the digital sector for more than 15 years. She is currently a Senior Account Executive at Channable, the multi-channel ecommerce platform based in the Netherlands. Specialized in ecommerce and passionate about innovation, she has advanced training in product & business management, which led her to live in Japan, Germany, China, Italy and Holland, also managing multinational projects with 7,500+ employees. She regularly holds seminars on digital marketing and, if you give her the chance, she will start talking about her degree in Yamatology.

Who is Gabriele Benedetti

Gabriele Benedetti is a seasoned Digital Marketing Expert specialized in Google Ads, PPC strategy, and e-commerce performance. With a strong experience in Digital Fundraising for NGO’s, he has become a recognized voice in the paid-search community.
Together with Search On Media Group, he works as a consultant for mid-sized and large firms, contributing to the organization of events such as The Script Day, Search Marketing Connect, and WMF – We Make Future.
His contributions include translating key industry works into Italian, i.e., “Ponderings of a PPC Professional” by Kirk Williams, or conducting high-impact interviews with Search On Media Group, aiming to share knowledge and help the Italian PPC community to grow

Video preview

Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

High-Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

Safe Transactions & Privacy

This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway & we hate spammers at least as much as you do (check our Privacy Policy).