7h Video + slide PDF (12 downloadable files 600Mb/each)
All case studies video presented in the international session on 4/17/2015 in Bologna, including the final round table. Here is the complete list of speechs:
- Cutting cost by 50% (Jennifer Bölitz & Maik Metzen) How to severely cut the budget in a running account without destroying its performances in terms of conversions;
- Enhanced e-commerce Analytics & AdWords (Dara Fitzgerald) How to setup and which advantages can offer the enhanced version of e-commerce Google Analytics in correlation with AdWords campaigns;
- Bid Management Systems benchmark (Lauryan Feijen) Which are the main PRO and CONS of the most widespread platforms on the market;
- Selling cars with AdWords (Zbigniew Nowicki) The award winning local search campaign strategy developed for Mitsubishi in Poland;
- Shopping Campaigns DOs & DONTs (Sergio Borzillo) Best practices for Products Listing Ads coming from a variety of real campaigns;
- Advanced targeting tactics (Brendan Almack & Alan Coleman) Using Dynamic Search Ads in combination with Search Remarketing, URL parameters and bid multipliers;
- Cross Channel Remarketing (Rocco Baldassarre) All the power of Facebook lookalike audiences and Twitter ads joined with AdWords;
- Increase profits though AD testing (Brad Geddes) Real cases of ads tests & customizations that dramatically increased campaigns performances;
- AdWords Automation (Evert Veldhuijzen) Some very useful automations for your account and why to use them;
- Right message, right time, right customer (Gemma Howley) Data driven AdWords automation cases for big retail industry campaigns;
- Not only e-mail Retargeting (Florian Werner) Targeting your site’s visitors with personalized messages even before they register online is possible. With Remintrex;
- Final Round Table (with speakers + Wijnand Meijer and Matthias Weth).
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Quality of Contents
All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at 2016 speakers).
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All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format (look at some examples).
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