Description
Video 50 minutes (327Mb)
This video recorded the final round table of ADworld Experience 2014 edition. Apart from the speakers of the day there were several other AdWords specialists such as Tiziano Fogliata, Martino Mosna, Chiara Storti, Loigi Sciolti and a small group of Google optimizers present at the event.
During the round table has taken place an interesting debate about the key identifying characteristics of a well optimized account and various other topics emerged during the day.
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Gianp –
The 2014 roundtable was definitely the most interesting of the three editions because we discussed on how to assess the overall quality of an AdWords account.
The different approaches to preliminary evaluation of the optimization of an account makes you realize what is really important to set for several AdWords professionals (including some Google advisers joinin the discussion).
I recommend it to all advertisers, at any level of experience.