Video 30 minutes + PDF slides
Entity Bidding Vs Google’s Fullistic Approach in Fashion Retail
In this video case story you will see an entity-based approach to PPC tested against Google’s comprehensive approach with Smart Bidding, in a series of real test scenarios.
Who is Florian Nottorf
Co-founder and co-CEO of ABOUT YOU daughter company Adference, an AdTech company that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution.
He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field.
At Adference, Florian Nottorf leads an expert team of 36.
Satisfied or Re-trained
If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.
Quality of Contents
All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.
High Quality Audio-Video & Slides
All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.
Safe Transactions & Privacy