Description

Video 30 minutes + PDF slides

Entity Bidding Vs Google’s Fullistic Approach in Fashion Retail

In this video case story you will see an entity-based approach to PPC tested against Google’s comprehensive approach with Smart Bidding, in a series of real test scenarios.

Who is Florian Nottorf

Co-founder and co-CEO of ABOUT YOU daughter company Adference, an AdTech company that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution.

He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field.

At Adference, Florian Nottorf leads an expert team of 36.

Video preview

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