30 minutes video + PDF slides (440Mb)
In this video Dara Fitzgerald (Analytics Director at Measurelab) explains what are the benefits of the enhanced version of e-commerce Analytics.
On the one hand we see all the advantages of the new platform and the other he gives some valuable insights on how to use the new data available. This enhanced version of Analytics for e-commerce is still free and you can activate it just activating a simple option on the control panel settings.
This case story has been the most voted by live participants.
Who is Dara Fitzgerald
Dara is a Google Analytics consultant (Analytics Director at Measurelab), working with clients across sectors such as retail, finance, travel and media, such as Waitrose, P&O Cruises, AllSaints and TNT, just to count the most renowned ones. Dara is also an experienced trainer and conference speaker.
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