Video 30 minutes + PDF Slides.
In this video Viljo Vabrit (Conversion XL) shows three Conversion Optimization case studies which improved the sales performance of some e-commerce sites, explaining the rationale behind the selection of parts of the interface to be tested and the tools that you can use to do it. In essence this is a lesson on Conversion Rates Optimization in e-commerce.
Senior Conversion Strategist and among the founders of ConversionXL Agency (one of the most widely renowned CRO companies in the World). He experienced working with some of the biggest names in their respective industries like Marriott, Kaspersky, Nuts.com, etc. He provides the background content to ConversionXL blog (one of the most popular vertical CRO blogs in the World) and frequently speaks at industry events worldwide.
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