Description

Video 1 hour and 30 minutes + PDF slides

Display & Video 360 Masterclass

Advanced course by Esther Del Rio, Adtech specialist, and Jonàs Martines, Data Tech Team Lead at Making Science, where they explain how programmatic transformation is evolving into a unified ecosystem. Improve the efficiency of your campaigns by unifying all activations such as YouTube, Display, Audio and DOOH into Display and Video 360, with centralized measurement in Campaign Manager 360 for deduplicated attribution across all your channels.

Who is Esther Del Rio

Adtech specialist with senior experience as tech-consultant managing end-to-end integrations and implementations in the Google Marketing Platform suite.

Consultancy and audit of the maturity of each platform following the Google maturity framework guidelines. Programmatic trader: strategic planning, automation, budget and campaigns optimization. Traffic specialist, advanced reporting, attribution and measurement optimization.

Who is Jonàs Martines

Data Tech Team Lead in Making Science with more than 5 years of work experience in Data and Adtech and above 6, in Digital Marketing.

Leading projects from many diverse sectors, but with a strong focus on measurement, activation and use of our clients’ data through tools like GMP, Google Cloud and BigQuery, Ads Data Hub, CRMs, CDPs, Ad Manager, etc.
Specialised in both GMP ecosystem (Google Marketing Platform) and 1st Party Data and also highly focused on Attribution, SQL, discrepancy review, consulting and training.

Video preview

Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

High-Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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