30 minutes video + PDF slides (600Mb downloadable file)
In this video Jennifer Bölitz & Maik Metzen (respectively, online marketing manager and co-founder of AKM3, one of the largest SEM agencies in Germany) explain how they halved the budget for an AdWords campaign without compromising conversions.
It is a real case of a customer AKM3 operating in the online sale of tickets for events. The two professionals explain what they did for six months to restructure the account in order to achieve the goal set by the client (the work is still in progress).
Online marketing manager and SEA expert at AKM3 (a leading SEM agency based in Berlin), she has been responsible for the PPC team since 2012. Original Berliner, Jennifer approached web marketing after launching an online game (that she continues caring even now in her spare time). Given her extensive experience in Search Engine Advertising she regularly speaks at various web marketing related events throughout Europe.
Maik Metzen is one of the founders and associates of AKM3, alongside two others. The Berlin online marketing agency, which organizes some of the largest web marketing events in Europe, advises companies in the fields of SEO, SEM, SMM and reputation management and it is specialized in international link marketing. Before founding AKM3, Maik ran the SEM department of Hitmeister for over two years and during his business economics courses he practiced at Spreadshirt in Boston.
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