30 minutes video + PDF slides (543Mb downloadable file)
In this video Rocco Baldassarre (founder of Zebra Advertisement) shows us how to effectively use an integrated Facebook, Twitter and AdWords cross channel remarketing campaign.
In particular, he examines a technique that allows you to take advantage of the low-cost traffic highly targeted campaigns set up on Social Networks to increase AdWords remarketing lists in a scientific manner (at an acceptable cost).
Founder and CEO of Zebra Advertisement (the 2014 winning agency at the Google Partners All-Stars), 1DollarAd.com (providing ads for the main online advertising platforms) and International-PPC.com (an online marketing magazine). Both in 2013 and 2014 Rocco was shortlisted for young search professional at EU & US Search Awards, while Zebra Advertisement was shortlisted for the best use of social media in a search campaign.
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