Video 30 minutes + PDF slides
Copywriting with AI: how creative can machines really be?
An interesting study by Wijnand Meijer, co-founder and CEO of TrueClicks, where he analyses how creative AI can be compared to humans and how this technology works in the Copywriting market.
Who is Wijnand Meijer
Wijnand Meijer is the co-founder and CEO of TrueClicks, a software company that aims to set and raise the PPC quality standard. He’s been a paid search practitioner since 2006, gained eight years of agency experience at iProspect and is a regular speaker at events like ADworld Experience, SMX and Hero Conf.
He’s probably best known for his 16-part “Complete AdWords Audit” blog post series, first released between 2013 and 2016. Finally, he has regularly been voted one of the Most Influential PPC Experts by PPC Hero.
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