Video 45 minutes + PDF slides
Closed Loop Reporting: Measuring Leads to Revenue from Your PPC Campaigns
Are your leads turning into customers? Revenue? Marketing has historically been tasked with generating leads, but if we generated 1,000 leads and those leads never progressed in the sales process, never closed, and never spent a single dollar with your company, the effort would be an epic fail. It’s time for marketers to measure performance and success with deeper funnel metrics. In this session, attendees will walk away knowing: 1) How to measure your campaign performance from leads to revenue with closed-loop reporting; 2) How to use this data to then optimize your return on advertising spending (ROAS); 3) How to present data that will impress stakeholders
Sahil Jain is the CEO and Founder of AdStage. Prior to founding AdStage in May 2012, Sahil co-founded his first company, Y-Combinator backed Trigger.io at 20. He dropped out of UC Berkeley, where he studied Philosophy and Econ, to join AOL Corp Devt. at 19, dropped out of High School to join Yahoo! Mobile as an automation engineer at 17 and worked in the professional video game industry before that.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2018 speakers).
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