Video 30 minutes + PDF slides
Challenging Google’s machine learning
How we got very interesting results in a creative way using Smart Display Campaigns and other Google automatic tools.
This video is ideal for those who want to learn more about how to make the most of Google’s learning machine.
Who is Miroslav Varga
Google certified trainer for Croatia, he is an industry veteran, always trying to challenge Google’s AdRank algorithm to deliver the best results for his Clients. One out of ten experiments is successful, but pays back for the next 20 tests. Google ads business is best described as an ongoing testing procedure, and if anyone is a Grandfather with 3 grandchildren as he is, a lot of tests are in the portfolio. His personal challenge is to do sometimes things better than Google. His presentations are always at the edge of Fair Usage Policy. You are better not to miss them.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2019 speakers).
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