PDF Slides + video 30 minutes (114Mb)
In this video Alberto Narenti (TSW Strategies) shows a case story of multinational AdWords campaigns linked to the promotion of a complex industrial product intended for manufacturing companies.
In particular, he highlights the characteristics of the target for business to business international trade (how, where and when the purchase decision-makers make their choices) and how to refine the targeting and increase conversions through specific AdWords landing pages.
Technical training and a degree in Marketing at the University Ca ‘Foscari of Venice, for long time have been specializing in AdWords (he is a Certified Google Partner), which he believes to be one of the most profitable forms of advertising ever. Totally affected by analytics (and what can tell us), he strongly believes that this should be the starting point for any serious marketing decision in a company. His current interests range now from all forms of online advertising to strategic planning of campaigns.
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