Video 30 minutes + PDF slides
How We Took a B2B PPC Account From Boring to Brilliant
Many PPC pros think B2B account management is static and boring. But it doesn’t have to be that way. In this case we will see how to bring a B2B client into new and exciting directions (obtaining impressive results).
Pauline founded in 2010 Group Twenty Seven, a boutique online advertising agency specialized in AdWords and Bing Ads networks. Google partner since 2010 She regularly contributes to Search Engine Land & Search Engine Journal and speaks at industry events, such as SMX (Search Marketing Expo). Pauline is also co-founder of the New England SEMNE group, a professional organization for online marketers.
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