Video 30 minutes + PDF Slides
In this video Florian Bouchaud (Microsoft) shows us what Bing Ads (Microsoft) is working on to gain market share in worldwide search. He shows some future developments of the engine and Bing search coverage statistics in all major European countries.
With over 15 years experience in digital marketing, Florian have been promoting Bing Ads in Italy and France since 2015 as SMB Advertising Lead (direct advertisers, resellers and mid-market agencies). Prior to this he was leading the Xbox and Video Advertising Sales across 14 European markets. He started at Microsoft in 2007 as product specialist for Windows Live Messenger, successfully launching new ads formats and custom advertiser games. Before joining Microsoft, he ran the Digital Sales department at France Télévisions and started his career at France Telecom / Orange.
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