Best Practice in Shopping & Amazon

Description

Video 1h and 30m + PDF Slides

Advanced PPC: Best Practice in Google Shopping and Amazon PPC

We will share our experience with both platforms and invite you to a deep-dive into:
Best Practice Google Shopping
What does an ideal campaign structure in Google Shopping look like?
Easy and complex bid calculations: Learn how to correctly calculate the bid uplift (the gap between maxCPC and avgCPC) and how to optimize your bids for different device types, using the right mobile modifiers!
How to filter the incoming search traffic using Negative Keywords.
Which A/B-testing gives you the insights you need to optimize your campaigns?
Best Practice Amazon PPC
Where do Amazon PPC and Google AdWords differ crucially?
How to set up an ideal campaign structure in Amazon.
Positive/Negative Keyword Handling: Search Query Sculpting in Amazon PPC.
Pros and cons of easy and complex bid calculations in Amazon.

Florian Nottorf

Florian co-founded the ad-tech specialist Adference in 2014, leading since then an expert team of 28 to provide one of the most renowned PPC optimization suites for Google AdWords and Amazon. He holds a doctorate’s degree in business information systems from Leuphana University (Lüneburg), where he developed a statistical algorithm that earned him a number of science awards. In 2014 he was appointed Associate Editor of one of the most renowned conferences of the field.

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If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2018 speakers).

High Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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