Video 1h e 30m + PDF slides
9 ways to make the Facebook Ads platform do the hard work for you
In this expert session, Dennis Yu and Tanner Laycock share insights from their most recent visit to Facebook headquarters. Learn how to diagnose high CPM and unprofitable campaigns systematically via the “Top N” method. See how to structure your campaigns so that you don’t get penalized by Relevance Score. Learn the 3×3 grid and Topic Wheel to build custom audience sequences between video views at the top to cross-channel conversions at the bottom. See new tricks within Business Manager on automated rules (to eliminate 80% of manual day-to-day headaches), Advanced Measurement (you will get access soon), and other tools.
We will share techniques by demonstrating live in Facebook ad accounts, not in PowerPoint, so this is not a slide-driven presentation. Be ready to ask questions, too. At the end of the session, you will receive the latest training manuals we got from Facebook, which are not in Facebook blueprint or easily found online. Learn from the mistakes of a billion dollars of ad spend over 11 years.
Chief Technology Officer of BlitzMetrics, he is helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.
Tanner Laycock is Director of Marketing Systems at BlitzMetrics, a digital marketing company that partners with schools to empower young adults.
Laycock brings together specialists, businesses, and partners using checklists and marketing systems.
Tanner is an international speaker and helps train other young adults to be flourishing entrepreneurs.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2018 speakers).
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