Description

Video 1 h and 30 minutes + PDF slides

Audience Targeting at All Stages of the Funnel

Audience targeting is on the rise and marketers who ignore it will miss out in the future. Keywords are important and always will be as long as they’re around, but audiences are increasingly important for those who want to go beyond the search box (or optimize the search box further).

In this session, we’ll discuss strategies to understand your current audience and how to identify target audiences in multiple channels. We’ll also discuss campaign structure considerations to maximize performance. Lastly, we’ll cover how you can build a multi-channel, full-funnel audience strategy to make all your channels, paid and otherwise, work in concert with each other to bring customers through from awareness to purchase.

Who is Michelle Morgan

Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 8 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX East, SMX West, SMX Advanced, HeroConf, Engage PDX, and Utah DMC, and in 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, and more.

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If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2019 speakers).

High Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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