PDF Slides + video 30 minutes (114Mb)
In this video Angela Venturin (MOCA Interactive) shows a case of promotion of a dedicated APP for geotargeting and offers spreading of a chain of physical stores.
Best practices, mistakes to avoid, budget allocation, targeting strategies and all essential information to successfully promote an application through Google AdWords.
After graduation, pursuing the goal of finding a job that did not seem a job, she was involved in SEO, then plunge into the exciting world of online advertising. Joined MOCA in 2010 (the year of certification as a Google Partner) dealing exclusively online advertising. A recent change in the agency’s position puts her today in a position to use these channels with results orientation (CPA, lead generation), spacing also on sidelines (conversion rate optimization).
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