18h videos + PDF Slides.
All videos in English language recorded during ADworld Experience 2017 on April 13 & 14. Here is the full list:
- International Campaigns
Ted Kozlowski (one of the first 10 AdWords beta testers in the world) >Measuring the Effectiveness of Remarketing for eCommerce using the AdRoll Platform, Send Roll & Ping Roll;
Markéta Kabátová (one of the most brilliant PPC specialists in Czech Republic) > Optimization of international campaigns – how to manage the quality across the languages and find opportunities.
- Ecommerce e marketplaces (Amazon)
Tara Johnson (CPC Strategy) >Amazon Advertising: Sponsored Products & Refined Product Targeting To Increase Your Conversion Rate.
- Conversion Rate Optimization
John Ekman (creator of the largest CRO event in the world) > Psychology + Data + Experiments = One Killer Combo;
Karl Gilis (3rd most influential CRO expert in the world according to PPCHero ranking 2016) > How to transform a clicker in a customer;
David Walker (Segmatic) > Testing strategies for paid search.
- PPC Tools
Samantha Noble (UK Search Personality of 2016) > PPC power tools and how you can use them;
Jeff Sauer (Jeffalytics) > Analytics tools & strategies in measurement and planning for paid media campaigns;
Wijnand Meijer (iProspect) > A new way to search and select your best tools for PPC & CRO.
Real PPC & CRO case histories:
- Search term-based strategies for Google Shopping (David Walker);
- A guide to Doubleclick survival & optimization (Kristina Baus);
- AdWords for lazy guys (Till Mueller);
- Writing your Ads using reviews (Markéta Kabátová);
- Using paid media to fuel a product launch (Jeff Sauer);
- Getting started with voice search (Purna Virji);
- Landing Pages & First Dates (Karl Gilis);
- Measuring the brand lift of targeted You Tube campaigns (Ted Kozlowski);
- Smart attribution is possible, if you know how to do it (Russell McAthy);
- A/B-testing: Better results faster (John Ekman);
- 2 real Amazon Sponsored Products cases (Tara Johnson).
Satisfied or Retrained
If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.
Quality of Contents
All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2017 speakers list).
High Quality Audio-Video & Slides
All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format (look at some examples).
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