30 minutes video + PDF slides (519Mb downloadable file)
In this video Gemma Howley (Search Planner of Manning Gottlieb OMD) shows some examples of structures of AdWords campaigns set for large international online retailers.
Real cases of automations through custom scripts for Starbucks and Wilko (an ecommerce with many physical locations, 23,000 products and over 80 years of history). From weather forecast activating and pausing campaigns, changing products promoted (from hot drinks to drinks refreshing or promoting barbeque) or managing seasonal products.
Gemma started her career in PPC at Diffiniti in 2006. In 2008 she moved to Manning Gottlieb OMD as a search planner on the multi-million pound Virgin Media account. Now she is responsible for the growth of a 19 PPC professionals team working on clients including Renault, Sony Pictures, Specsavers, PlayStation and Virgin Atlantic. In 2013 Gemma was placed 11th in Drum’s 30 under 30 women in digital advertising and she is an active member of the Resolution Search Council and IPA Search Group.
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