PDF Slides + video 30 minutes (126Mb)
In this video, Rossella Cenini (Official Italian AdWords Community Top contributor and SEM Specialist at Studio Cappello) shows a case of optimizing a dynamic remarketing campaign.
This case was the most voted among participants to ADworld Experience 2014 and won ADWEXP SEM Award 2014
Remarketing in AdWords allows you to dynamically show users directly in the Banner products that he have seen in our e-commerce website. Showing the product that best matches with user interests greatly increases CTR and conversion rate if compared to a normal static AD and even to PLA (Product Listing ADS) in regular shopping campaigns.
Of course it is a must-see video especially for those who want to promote an e-commerce and already use, or want to start using, product feeds whitin a Google Merchant account.
Graduated in 2003 shortly after she was struck by AdWords and web marketing in general, so strongly that it has become her job and passion. In 2010, just happen to join Studio Cappello (one of the most renowned Italian SEM agencies) and begins to do things seriously, especially with e-commerce: a little bit psychologist and a little bit web advertiser (not that between the two there is a huge difference). Top Contributor of the Italian official AdWords community, she has now been involved in training sessions too.
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