30 minutes video + PDF slides (565Mb downloadable file)
In this video Lauryan Feijen (Quality & Learning team leader in iProspect NL) shows all the pros and cons of the most important automation systems for managing AdWords campaigns produced by third parties.
It is a systematic comparison of all the major features of the most widespread systems on the market (Doubleclick, Kenshoo, Acquisio, Adobe Media Optimizer, Marin and Ignitionone). This benchmark was really part of the selection process made in iProspect (one of the largest European SEM Agencies) to select their own tools to manage campaigns for their clients.
He has been working for Netsociety (the leading SEM agency in the Netherlands) since 2009 and after the acquisition by iProspect he became part of the “Quality & Learning” team, which is responsible for educating all new employees and improving best performances adoption among the 35 PPC professionals now working for the agency. Specialized in software development and data analysis, Lauryan in 2014 began writing for important SEA blogs and speaking at major international events.
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