30 minutes video + PDF slides (567Mb downloadable file)
In this video Evert Veldhuijzen (CEO of Netlead) shows a few examples of automation possible in AdWords.
From project management to campaigns integration with external data (such as weather or traffic), passing by dynamic ads personalizers and advanced use of destination URLs. In short, a nice repertoire of ideas to automate parts of your account.
He began to deal with the Internet in 1992, while still a student Law in Groningen (Netherlands). In 1999 he founded the Italian web agency Veroworx and in 2001 he moved to Berlin. Since then he has been managing several important SEM campaigns and now with Netlead advises various international brands on online marketing activities and he is also developing a suite of SEM tools. Evert is often invited to speak at conferences across Europe and writes for StateofDigital.com.
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