Video 30 minutes
In this video Rob Beirne & Zoran Selinger (Wolfgang Digital) explain how to best use Search Remarketing through lists (audiences) generated by Analytics. There are both technical explanations on how to configure user tracking and strategic considerations on how to use lists.
Client Lead in Wolfgang Digital, engineer turned digital marketer and a graduate of Trinity College Dublin, Rob works on a variety of PPC campaigns from brand awareness to lead generation to e-commerce. Rob’s talents also delve into the world of content creation. He is a prolific blogger on the Wolfgang blog, some of his posts on Google AdWords updates actually rank higher than the official Google announcements on the same topic, and he has even featured on the Moz blog!
Senior Digital Marketer at Wolfgang Digital, Zoran was introduced to search marketing when he competed in the Google Online Marketing Challenge. After placing in the top 1% worldwide, he has never looked back. Since then he has worked for over 50 clients in Australia, Ireland, US, UK, Canada and others, managing campaigns in a variety of verticals. A love for web analytics emerged and Zoran has the rare ability to speak both enthusiastically and accessibly about topics such as dimension widening and data layers.
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