30 minutes video + PDF slides (497Mb downloadable file)
In this video, Brad Geddes (one of the most renowned AdWords experts) shows how to do scientific testing of AdWords ads and the impact that this activity may have on ROI.
In the presentation there are various cases of actual ads testings which added significant gains in terms of campaign performances. We start with guidelines for initial ads brainstorming, setting the foundations of creative texts to use, defining the most relevant metrics and tools to be used for this activity.
Founder of Certifiedknowledge.org, one of the best International informative sources on Search Engine Advertising, he is the author of “Advanced Google AdWords” (probably the best book ever written about AdWords till now), he had been working for 10 years in Google and has been the 1° advanced AdWords Seminar leader recognized by Google itself in the world. He has participated in over 65 international conferences and has held more than 100 training seminars on AdWords (training more than 10.000 businesses), he has been writing about digital advertising for more than 10 years in several well known blogs (on Search Engine Land since 2007).
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