Video 30 minutes
In this video Martin Roettgerding (Bloofusion), after a brief introduction, shows us a series of practical applications of ads customizers, which allow you to change the some parts of ads repeating in many adverts basing this insertion on variables predefined into a specially configured spreadsheet.
Head of Search Engine Advertising in the German SEM agency Bloofusion, he has been included for two years in a row in the list of 10 world’s most influential international PPC experts by PPCHero. He speaks frequently at industry events, collaborates with various blogs and has revolutionized the way of doing shopping campaigns of many advertisers with an innovative strategy revealed in 2014. He occasionally writes on his blog PPC-ephipany.com, but when he does it is always to say something significant.
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