Description

Full access to all video cases and advanced courses since 2017 to last year (more than 90h of recordings) for 24 hours. You will find latest edition videos only in paying bundles.

2021 Advanced Courses

Google Ads

• Frederick Vallaeys (Optmyzr) > When PPC automation is really worth it
• Speaker + PPC specialist panel > Live analysis of participants’ GoogleAds campaigns

Facebook Ads

• Susan Wenograd > Handling creative analysis in Facebook Ads
• Emanuele Maragno (Ecom House) > Facebook Ads Masterclass

Other Networks

• Lars Maat (Maatwerk) > Google Analytics 4 Masterclass

2021 PPC Real Cases

• Reach new heights on Amazon with Product Profit Optimization (Neza Skorc)
• Export your e-commerce – How to grow in new Countries (Sergejs Volvenkins)
• FB Ads Creative organization: before & after (Susan Wenograd)
• Facebook Ads 4WD (Uros Djunisijevic)
• Using gif marketing for lead generation and recruitment (Jordi Damen)
• How Value Rules Drove More Sales (Frederick Vallaeys)
• Copywriting with AI: how creative can machines really be? (Wijnand Meijer)
• Optimizing Smart Shopping using profit margins (Justin Seibert)
• Non-shopping feed: how to leverage product data beyond Google Shopping (Micky Mereu)
• Scaling Facebook Ads to $5M/Month (Emanuele Maragno)
• Scaling Facebook Ads with Advertorials (Arnas Klasauskas)
• Using SEO to get the most of PPC budget (Lara Massmann)
• Round Table ENG and prizegiving PPC Caesars Award 2021

2020 Advanced Courses

Google Ads

• Florian Nottorf (Adference) > Optimizing by entities instead of keywords
• Navah Hopkins (Hennessey Digital) > Audiences & creative for PPC campaigns

Facebook  Ads

• Lars Maat (Maatwerk Online) > Messenger Bots strategies
• Depesh Mandalia (SM Commerce) > Multimillion dollar FB Ads campaigns

Other Networks

• Ada Luo (Croud UK) > Key PPC platforms in Asia (Baidu, Yahoo JP, Wechat)
• Brandon Doyle (Wallaroo Media) > Using “fringe” social to scale your brand
• Lisa Raehsler (Big Click co.) > Success strategies for MS Ads, LI Ads and Pinterest Ads

2020 PPC & CRO Real Cases

• PPC Virtual Neighbourhoods (Byron Tassoni Resch)
• Is Click Fraud something to worry about (Frederick Smits & Igor Lebedev)
• What to do when your CPC are too high (Simone Dassereto)
• Doing PPC in Asia (Ada Luo)
• Messengerbot leads for a gym (Lars Maat)
• Premium Native Advertising (Ingo Kamps)
• Entity bidding in fashion retail (Florian Nottorf)
• CRO cases for your ad framework (Deborah O’Malley)
• Manage multiple GAds accounts with scripts (Nils Rooijmans)
• Scaling an e-commerce brand on paid social (Brandon Doyle)
• Local PPC to conquer bad reviews (Navah Hopkins)
• Using neuromarketing to drive conversions (Tim Ash)
• Round Table ENG and prizegiving PPC Caesars Award 2020

2019 Advances Seminars

Google Ads

• Brad Geddes (AdAlysis) > How to be successful with the Google Ads changes
• Mark Irvine (WordStream) > Writing new ads for the next age of search
• Frederick Vallaeys (Optmyzr) > Automate your optimization with scripts

Facebook  Ads

• Amy Bishop (Cultivative) >  How to integrate facebook ads into your multi channel strategy
• Ruth O’Brien (Disrupt Marketing) > Creating Facebook Ads that convert

Other Networks & Tools

• Michelle Morgan (Clix Marketing) > Audience targeting at all stages of the funnel
• Ann Stanley (Anicca Digital) > Cross platform strategies in Linkedin, Twitter and Facebook ads

Conversion Rate Optimization

• Jono Alderson (Yoast) > Speed performance optimisation deck
• Valentin Radu (Omniconvert) > Ecommerce growth through customer experience optimization

2019 PPC & CRO Cases

• PPC for contract based services (Ann Stanley)
• CRO with Google tools (Jono Alderson)
• Online & Offline in Location-Based Ads (Martin Roettgerding)
• Search and Social Made Better Together (Mark Irvine)
• Actionable PPC data (Brad Geddes)
• Optimizing campaigns for quality leads (Michelle Morgan)
• Challenging Google’s machine learning (Miroslav Varga)
• The compound effect of CRO (Valentin Radu)
• House of Marley successful integration (Ruth O’Brien)
• Addition by Subtraction: Restructuring Paid Search Campaigns for Results (Amy Bishop)
• Personalisation Through the Customer Lifecycle (Shahina Meru – Megane Bellod)
• Unlocking Tailor Made Targeting (Tom McCarron)
• Round Table & prizegiving PPC Caesars Award 2019

2018 Advanced Seminars

AdWords

• Andrew Lolk (SavvyRevenue) > Shopping Segmentation & Optimization
• Frederick Vallaeys (Optmyzr) > Automating AdWords With Scripts
• Liam Wade (Impression) > Advanced Ecommerce PPC

Facebook  Ads

• Dennis Yu & Tanner Laycock (BlitzMetrics) > Automating Facebook Ads
• Dennis Yu & Sam Collier (BlitzMetrics) > Low risk, high opportunity Facebook ads

Other Networks

• AJ Wilcox (B2Linked) > LinkedIn Ads Advanced
• Duane Brown (Take Some Risk) > Quora: The Next Major Ad Platform You Need To Be On

Conversion Rate Optimization

• Tim Stewart (TRS Digital) > Metric Insight for CRO
• Edgar Špongolts(ConversionXL) > Setting a CRO testing program

PPC Tools

• Frederick Vallaeys (Optmyzr) > Optmyzr Masterclass
• Sahil Jain (Adstage.io) > Closed Loop Reporting
• Anu Adegbola (MindSwan) > Supercharge PPC reporting with Excel
• Florian Nottorf (Adference) > Best Practice in Shopping & Amazon

2018 PPC & CRO Cases

• LinkedIn Ads Case Studies – The Truly Exceptional (AJ Wilcox)
• eCommerce: Stop Pausing AdWords Campaigns and Scale Instead (Andrew Lolk)
• Large scale FB campaign optimization (Dennis Yu & Sam Collier)
• Automation – Do more, work less (Anu Adegbola)
• The Future of PPC is About Reddit, Quora and More (Duane Brown)
• How We Took a B2B PPC Account From Boring to Brilliant (Pauline Jakober)
• Maximizing CR by using the law of reciprocity (Edgar Špongolts)
• Fashion Retail with a 300%+ Revenue Increase (Liam Wade)
• Stopping hard-earned traffic going up in smoke (Tim Stewart)
• Data driven campaigns for the travel industry (Tomasz Sasiadek)
• Measuring Facebook ROI (Dennis Yu & Tanner Laycock)
• Round Table & prize giving PPC Caesars Award 2018

2017 Advanced Seminars

International Campaigns

• Ted Kozlowski (Demandquest) > Doing Remarketing within the AdRoll Platform, Send Roll & Ping Roll
• Markéta Kabátová (Unicorns Lab) > Optimization of international campaigns

Ecommerce & marketplaces (Amazon)

• Tara Johnson (CPC Strategy) > Amazon Sponsored Products

Conversion Rate Optimization

• John Ekman (Conversionista) > Psychology + Data + Experiments = One killer combo
• Karl Gilis (AG Consult) > How to turn that ad clicker into a customer?
• David Walker (Segmatic) > Testing Strategies for Paid Search

PPC Tools

• Samantha Noble (Koozai) > Koozai’s most used PPC Tools
• Jeff Sauer (Jeffalytics) > Planning and measuring a time-sensitive product launch
• Wijnand Meijer (iProspect) > Introducing StackScape (a new way to search for PPC & CRO tools)

2017 PPC & CRO Cases

• Search term-based strategies for Google Shopping (David Walker)
• A guide to Doubleclick survival & optimization (Kristina Baus)
• AdWords for lazy guys (Till Mueller)
• Review your Ads (Markéta Kabátová)
• Using paid media to fuel a product launch (Jeff Sauer)
• Getting started with voice search (Purna Virji)
• Landing Pages & First Dates (Karl Gilis)
• Measuring the brand lift of targeted You Tube campaigns (Ted Kozlowski)
• Smart attribution is possible, if you know how to do it (Russell McAthy)
• A/B-testing: Better results faster (John Ekman)
• 2 real Amazon Sponsored Products cases (Tara Johnson)
• Round Table & prize giving PPC Caesars Award 2017

FAQ

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Warranties

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2019 speakers).

High Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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