2019 Edition

Advanced Seminars

  1. Google Ads
    Brad Geddes (AdAlysis) > How to be successful with the Google Ads changes
    Mark Irvine (WordStream) > Writing new ads for the next age of search
    Frederick Vallaeys (Optmyzr) > Automate your optimization with scripts
  2. Facebook  Ads
    Amy Bishop (Cultivative) >  How to integrate facebook ads into your multi channel strategy
    Ruth O’Brien (Disrupt Marketing) > Creating Facebook Ads that convert
  3. Altri Network & Tools
    Michelle Morgan (Clix Marketing) > Audience targeting at all stages of the funnel
    Ann Stanley (Anicca Digital) > Cross platform strategies in Linkedin, Twitter and Facebook ads
  4. Conversion Rate Optimization
    Jono Alderson (Yoast) > Speed performance optimisation deck
    Valentin Radu (Omniconvert) > Ecommerce growth through customer experience optimization

PPC & CRO Cases

  1. PPC for contract based services (Ann Stanley)
  2. CRO with Google tools (Jono Alderson)
  3. Online & Offline in Location-Based Ads (Martin Roettgerding)
  4. Search and Social Made Better Together (Mark Irvine)
  5. Actionable PPC data (Brad Geddes)
  6. Optimizing campaigns for quality leads (Michelle Morgan)
  7. Challenging Google’s machine learning (Miroslav Varga)
  8. The compound effect of CRO (Valentin Radu)
  9. House of Marley successful integration (Ruth O’Brien)
  10. Addition by Subtraction: Restructuring Paid Search Campaigns for Results (Amy Bishop)
  11. Personalisation Through the Customer Lifecycle (Shahina Meru – Megane Bellod)
  12. Unlocking Tailor Made Targeting (Tom McCarron)
  13. Round table & prize giving PPC Casars Award 2019

2018 Edition

Advanced Seminars

  1. AdWords
    Andrew Lolk (SavvyRevenue) > Shopping Segmentation & Optimization
    Frederick Vallaeys (Optmyzr) > Automating AdWords With Scripts
    Liam Wade (Impression) > Advanced Ecommerce PPC
  2. Facebook  Ads
    Dennis Yu & Tanner Laycock (BlitzMetrics) > Automating Facebook Ads
    Dennis Yu & Sam Collier (BlitzMetrics) > Low risk, high opportunity Facebook ads
  3. Other Networks
    AJ Wilcox (B2Linked) > LinkedIn Ads Advanced
    Duane Brown (Take Some Risk) > Quora: The Next Major Ad Platform You Need To Be On
  4. Conversion Rate Optimization
    Tim Stewart (TRS Digital) > Metric Insight for CRO
    Edgar Špongolts(ConversionXL) > Setting a CRO testing program
  5. PPC Tools
    Frederick Vallaeys (Optmyzr) > Optmyzr Masterclass
    Sahil Jain (Adstage.io) > Closed Loop Reporting
    Anu Adegbola (MindSwan) > Supercharge PPC reporting with Excel
    Florian Nottorf (Adference) > Best Practice in Shopping & Amazon (con doppiaggio in italiano)

PPC & CRO Cases

  1. LinkedIn Ads Case Studies – The Truly Exceptional di AJ Wilcox (B2Linked)
  2. eCommerce: Stop Pausing AdWords Campaigns and Scale Instead di Andrew Lolk (SavvyRevenue)
  3. Large scale FB campaign optimization di Sam Collier (Blitzmetrics)
  4. Automation – Do more, work less di Anu Adegbola (MindSwan)
  5. The Future of PPC is About Reddit, Quora and More di Duane Brown (Take Some Risk)
  6. How We Took a B2B PPC Account From Boring to Brilliant di Pauline Jakober (Group Twenty Seven)
  7. Maximizing CR by using the law of reciprocity di Edgar Špongolts (ConversionXL)
  8. Fashion Retail with a 300%+ Revenue Increase di Liam Wade (Impression)
  9. Stopping hard-earned traffic going up in smoke di Tim Stewart (TRS Digital)
  10. Data driven campaigns for the travel industry di Tomasz Sasiadek (Bluerank)
  11. Measuring Facebook ROI di Dennis Yu & Tanner Laycock (BlitzMetrics)
  12. Round table & prize giving PPC Casars Award 2018

2017 Edition

Advanced Seminars

  1. International Campaigns
    Ted Kozlowski (Demandquest) > Doing Remarketing within the AdRoll Platform, Send Roll & Ping Roll
    Markéta Kabátová (Unicorns Lab) > Optimization of international campaigns
  2. Ecommerce & marketplaces (Amazon)
    Tara Johnson (CPC Strategy) > Amazon Sponsored Products
  3. Conversion Rate Optimization
    John Ekman (Conversionista) > Psychology + Data + Experiments = One killer combo
    Karl Gilis (AG Consult) > How to turn that ad clicker into a customer?
    David Walker (Segmatic) > Testing Strategies for Paid Search
  4. PPC Tools
    Samantha Noble (Koozai) > Koozai’s most used PPC Tools
    Jeff Sauer (Jeffalytics) > Planning and measuring a time-sensitive product launch
    Wijnand Meijer (iProspect) > Introducing StackScape (a new way to search for PPC & CRO tools)

PPC & CRO Cases

  1. Search term-based strategies for Google Shopping (David Walker)
  2. A guide to Doubleclick survival & optimization (Kristina Baus)
  3. AdWords for lazy guys (Till Mueller)
  4. Review your Ads (Markéta Kabátová)
  5. Using paid media to fuel a product launch (Jeff Sauer)
  6. Getting started with voice search (Purna Virji)
  7. Landing Pages & First Dates (Karl Gilis)
  8. Measuring the brand lift of targeted You Tube campaigns (Ted Kozlowski)
  9. Smart attribution is possible, if you know how to do it (Russell McAthy)
  10. A/B-testing: Better results faster (John Ekman)
  11. 2 real Amazon Sponsored Products cases (Tara Johnson)
  12. Round Table & prize giving PPC Caesars Award 2017