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In this session, Hallgeir Gustavsen, an expert consultant in B2B growth, explains how B2B marketing and sales teams can adapt to the changing behaviour of modern buyers. Practical strategies will be presented for aligning marketing and sales investments, leveraging platforms such as LinkedIn Ads to generate quality leads, and implementing Revenue Operation principles for scalable growth.
In this advanced session, Hallgeir Gustavsen, Norway’s only LinkedIn-certified marketing expert, explains how training company executives in LinkedIn strategy led to stronger brand visibility and business growth, sharing the framework behind his “empowering leadership” approach, combining personal branding, engagement tactics, and CRM integration to turn LinkedIn into a driver of opportunity.
36+ hours of videos featuring advanced courses, case studies of successful PPC campaigns in Google Ads, Meta Ads, LinkedIn Ads, TikTok, Whatsapp, Landing pages, GTM, GA4, etc + Live Labs & panel discussions presented at ADworld Experience 2025.
+12 hours of real PPC Campaign video-cases in Google Ads, Meta Ad, LinkedIn Ads and TikTok presented at ADworld Experience 2025.
365 days of unlimited access to all paying videos in this online shop.
30 days of unlimited access to all paying videos in this online Shop.
7 days of unlimited access to all paying videos in this online shop.
